CASE STUDY
Pertemps
98% reduction in applicant acquisition costs for leading UK recruitment firm
“Great to have been working with the team at &Allies, learnt a lot from the team across the various departments. They've helped us increase our campaigns and also help us achieve better value for money, which has been great for our business.”
The Client
Pertemps
Pertemps is one of the UK’s largest recruitment companies.
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The Challenge
Pertemps wanted to increase visibility and boost job applications, but their existing advertising strategy was proving inefficient.
Their in-house team were brilliant ambassadors for the Pertemps brand and had delivered many successful campaigns. But, there was a gap in skills to ensure their budgets were working as hard as they could across the platforms. They were spending £150 to acquire a completed candidate application.
Pertemps needed a more strategic and cost-effective approach to convert job seekers efficiently.
Working with their in-house marketing team, our goal was to help them attract more candidates whilst reducing applicant acquisition costs.
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The Strategy
The &Allies team worked alongside the Pertemps team as specialist consultants:
Creative. After delving into the Pertemps brand, we produced data-led creative briefs that guided a full rework of all ad visuals and messaging. This made them more engaging and aligned.
Audience. Webguided the in-house team on how to perform in-depth data analysis to identify high-intent candidates, ensuring their ads were shown to job seekers who were most likely to apply.
Testing. We set up strategic A/B testing processes – implemented to optimise ad formats, placements, audiences and messaging. We continued to advise the team on key adjustments based on the data, and how to recognise these opportunities.
The Results
Our consultancy work saw a huge impact on the in-house team. They are now equipped with a new strategic approach, they’ve gained skills in reading the data and have an elevated understanding of the platforms.
The invigorated strategy attracted a larger pool of qualified candidates for a fraction of the cost.
drop in cost per completed application (from £156 to £2.56) within three months
17x
more applications for the same budget (35 to 607) in the first month
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Increase in TikTok followers, higher engagement rates, more video views
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Brand reputation improved – negative comments shifted to positive interactions
Pertemps have experienced a dramatic turn around. This consultancy and new approach has set them up for long-term success in a competitive hiring landscape.