About us

Effective media.
For us, it’s personal.

We’re a team of doers, dreamers, and technicians who deliver results through understanding relevance at all times. Harnessing the right tools and technology with creativity, we inspire real world behaviour in audiences across the paid media landscape.

Meet your Allies

Laura  

Director 

  • Laura co-leads &Allies alongside Adam, driving strategy and performance. 

    Not only has she been there and scaled that with her own e-comm business, she’s also spent 10+ years building high-converting ads for businesses big and small. 

    The result? Becoming a trusted name as someone who helps ambitious brands grow. You’ll admire her no-nonsense, get-it-done attitude and trust her to deliver on every promise.

    At &Allies, she’s set the standard for doing things the right way and driving real impact.

Adam  

Director 

  • Adam is the Iniesta to Laura’s Xavi (or the Tony Iommi to her Ozzy Osborne if we’re sticking with our Midlands heritage). With over 15 years of experience in new business development, client relationships and employee engagement, he’s responsible for the commercial arm of &Allies. 

    Adam matches growth-hungry brands with performance plans tailored to their business goals. Creative-led strategies that our team of specialists can run with.

    He’s also passionate about building a positive, people-first culture at &Allies. Because a happy, inspired team makes for exceptional outcomes.

Nikita  

Copywriting Specialist

  • Nikita is our wordsmith, a writer with a skill for tapping out copy that cuts through the noise. With experience both in-house and agency-side, she’s written hundreds of ads and emails about everything from bridesmaid dresses to dog leads.

    She gets to know every audience inside out and shapes messaging that grabs the attention of communities of any age, culture and background.

    She’s also got a keen eye for content creation and ad asset design, blending creativity with strategy to keep audiences hooked and ready to take action.

Lauren  

Sales Manager

  • Lauren is our resident matchmaker here at &Allies. She makes sure your business and our services are compatible.

    She has over 7 years of commercial growth experience in her back pocket so finding, forming and nurturing new relationships is her thing.

    She’ll get under the skin of your business, figure out exactly what you need and establish how we can help – whipping up the package that gives you the best shot at reaching your goals.

    So if you’re ready to move your audiences to action with &Allies on your team, Lauren’s the person to chat to.

Liv  

Head of Client Success & Operations

  • 20 years in customer-facing roles. Countless success stories. A passion for giving clients only the best service. Liv knows exactly what it takes to deliver a world-class client experience every single time.

    She’s all about smashing expectations, building connections and making sure each client feels valued and supported. The next big strategy? She’s at the centre of it. Problem-solving? Second nature. Going the extra mile? Always. You’re guaranteed to be in safe hands with Liv.

Anna  

Creative Lead

  • The queen of daydreaming (and social media scrolling), Anna heads up our Creative team. With nearly 20 years of marketing experience across copywriting, email marketing and social media strategy — plus thousands of ads — under her belt, she knows how to make brands stand out in a busy feed.

    Working with Anna, you get bold ideas and detailed strategies – blending creativity with data to deliver content that stops the scroll. Whether it’s refining a brand's voice or defining a creative strategy that drives success, Anna makes sure the message hits home every time.

Ana

Senior Paid Social Media Specialist

  • Throughout 7+ years in industry, Ana has worked directly at Facebook and Google and managed 500+ accounts across META, Google and TikTok. So she knows exactly what it takes to make ads perform — on every platform.

    Data-driven and creatively sharp, she’s all about turning insights into revenue and giving brands a competitive edge. Her global experience means she understands how to connect with diverse audiences, making every campaign impactful.

    Always with a smile on her face, Ana is dedicated to building lasting relationships – guiding brands to success, one campaign at a time.

Ljiljana  

Paid Social Media Specialist

  • When you work with Ljiljana, you’re tapping into a proven track record of success.

    With hands-on experience managing hundreds of Meta accounts across various industries, including time at Facebook, she knows exactly how to craft successful data-driven Meta campaigns. Always staying ahead of trends, she ensures maximum impact for your brand.

    And thanks to her adaptable strategies and keen eye for customer behaviour, you really see the difference in your bottom line. More conversions, more growth and a strategy that evolves with the market.

Maria

Google Ads Specialist

  • Maria is your head ally in Paid Search. She’s got an impressive decade of experience across the UK, US and Brazil — including time at Google itself. She knows exactly what it takes to turn Google Ads into revenue-makers. So you can expect quality leads and increased conversions, plus an outstanding ROI.

    Whether it’s scaling campaigns or finding untapped opportunities, Maria is relentless in driving growth and exceeding expectations. And while she’s serious about results, she brings plenty of laughs along the way!

With values at
our core.

Born to be different.

From our inception, we’ve been the antidote to faceless media agencies. Actively encouraging different – in approach, personnel and performance.

Independent in spirit.
Collaborative by nature.

With ourselves, our partners and our clients, we seek freedom of thought and collaboration to be true partners in performance.

Experts in expression.

Doing the right thing isn’t always easy but entirely necessary. We use all our expertise to find the right solutions for our clients.

Actions over algorithms.

We put human behaviour at the heart of what we do; influencing actions by insights before implementing them.