CASE STUDY
Nicky Clarke
Strategic digital overhaul boosting online sales
The Client
Nicky Clarke
Nicky Clarke is an iconic British haircare brand.
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The Challenge
Nicky Clarke came to &Allies looking to accelerate online sales of their professional styling tools. Despite a strong industry reputation, their performance marketing initiatives were limited – resulting in lots of missed opportunities.
We set out to improve sales through strategic use of the Meta and Google Ads channels. Our first steps were to attract new customers and grow their retargeting lists in preparation for seasonal peaks like Q4.
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The Strategy
The &Allies team implemented a full funnel, data-driven approach:
Google Ads. We developed a targeted advertising strategy focusing on high-intent keywords related to professional hair styling tools. A combination of compelling ad copy and bid strategy optimisation helped us to increase visibility and drove qualified traffic to the eCommerce store.
Meta Ads. We launched lead generation campaigns to grow their email marketing list. We tested a variety of hooks and messaging angles. Then we used exclusive offers and trend-led insights to deliver low-cost, high quality sign-ups.
Email Automation. Our main aim was to convert our newly acquired leads at low cost via email. We designed well-structured email flows to nurture prospects. This included personalised content, product recommendations, and timely promotions – guiding potential customers through the purchasing journey.
The Results
Our strategic initiatives led to significant improvements in Nicky Clarke's digital marketing performance.
By integrating targeted advertising with strategic lead nurturing, we transformed Nicky Clarke's digital presence, driving sales and laying the groundwork for sustained online growth.
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Increased online sales: Targeted Google Ads resulted in a notable uptick in eCom sales
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Expanded email list: Meta lead generation tactics are growing a quality subscriber base
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Enhanced engagement: New elevated email flows deliver quality touchpoints, foster stronger relationships and increase conversions