CASE STUDY
Gorilla Scaffolding
£1M pipeline unlocked in Jan and Feb
“We've been working with & Allies for over a year now, and the results have been nothing short of amazing. Over £1M of pipeline has been generated from a steady stream of high-quality enquiries, which has given us predictability with our pipeline and new business.”
The Client
Gorilla Scaffolding
Gorilla Scaffolding are a Midlands-based scaffolding contract and hire service.
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The Challenge
Gorilla Scaffolding, a trusted team of scaffolding experts, needed our help to increase their in-bound enquiries. Previously relying entirely on referrals and word-of-mouth, they knew there was considerable untapped potential in the digital space – and their competition was already exploring it. That’s where we came in.
The objective of our partnership was to introduce digital marketing efforts to significantly increase qualified inbound leads from businesses and individuals undergoing construction work – at a scalable, sustainable and cost-effective rate.
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The Strategy
To capture high-intent potential customers, we introduced Google Advertising strategies.
Google Ads. Starting entirely from scratch, we built a tightly-structured account tailored to Gorilla Scaffolding’s specific services and desired target locations on a granular level. We built audience avatars and used these insights to create campaigns that spoke directly to customer needs. Ongoing optimisation has allowed us to identify opportunities to scale profitably.
The Results
We introduced a new, profitable lead generation stream to deliver a huge boost to opportunities. By upgrading word-of-mouth with targeted digital acquisition, we are continuing to help Gorilla Scaffolding future-proof their growth and dominate their market.
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January and February 2025 saw a lead pipeline worth over £1m
£125k
in lead value for every £1k spent, on average
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Healthy CPA with MoM increased enquiries
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Profitably scaled spend by 200%